Shaqs mom inspired him to go from braggart to social media strategist

Shaqs mom inspired him to go from braggart to social media strategistShaqs mom inspired him to go from braggart to social media strategistIts hard to strike the right note on social media, especially when youre a celebrity. Should you just come right out in the open about your fabulous lifestyle or act like youre just a humble working person?Former basketball player and prolific product pitchman Shaq was interviewed by Hoda Kotb on the Today Show on Monday. When asked if he had an adage that he lived by, he talked about his philosophy on social media.When I send out Tweets he has 14 million followers its 60% to make you laugh, 30% to inspire you and 10% to promote what Im selling, Shaq said. I came up with that formula because when I first started doing Twitter I didnt really understand social media. I was kinda in showoff mode. Look at my house, look at my boat. (See below for examples).Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivi ty, Job Satisfaction, Neuroscience, and moreHis mother, with whom Shaqs always been close, wasnt a fan and encouraged him to use his location for more positive things.My mother called me one day and she said Stop showing off. Be humble. You should use social media to inspire people. And the 60/30/10 formula was born. So if you go to Shaqs Twitter today, you might read something promoting The General Insurance, or his big and tall menswear line, or talking about basketball.But for a look at Shaqs bad old days on social, one need only look no further than his older Instagram posts, from Jump on the G5 to Just got my Vaydor to a stunning variety of custom wheels to finally, Shaq posing with a crown.